About

Kia ora, I'm Françoise.

I'm an expert generalist, a jill-of-all-trades, the gal in the chair. Mostly, I just love making things. And I want my skills in the hands of people who are trying to make things better, not just bigger.

I spent ten years building a six-figure maker business. Then, between 2019 and 2021, I went through a serious period of mental illness and had to step away from it. The systems, the automations, and the team I'd built kept the whole thing running while I couldn't. And that's when operations stopped being a back-office chore to me and became the thing I trust most. I came back, retired from making full-time, and went all in on it.

There's a deeper reason, too: I'm AuDHD (autistic and ADHD), so systems have never been abstract to me. They're how my brain stays on track, the scaffolding that lets me do my best work, and what I build for clients is the same structure I rely on myself.

There's one word underneath all of it, and it happens to be my middle name: Aroha. Most people translate it as love or compassion, but I love how Hinemoa Elder unfolds it: aro, to pay attention and face toward; ro, the inner world; ha, the breath and life force; oha, generosity and abundance. I think of love as a practice: facing someone fully, staying present, letting my breath reach them. That's how I try to work, too.

When I'm not embedded with a client, you'll find me with something in my hands: knitting, spinning, weaving, usually some big creative project on the go. I volunteer with an interfaith coalition here in San Antonio, and at the Fo Guang Shan Buddhist temple up in Austin. I love movies, anime, and books. And as much as I love digital tools and AI, nothing beats holding something tangible that you made yourself.