About

Kia ora, I'm Françoise.

A Māori operations technologist based in San Antonio, TX (Ngāti Porou, Ngāti Kahungunu, Ngāti Rongomaiwahine, French). PMP-certified project manager.

I work with mission-driven small businesses, agencies, and nonprofits, because the stakes here are bigger than shareholder returns. The work is cultural, social, and human, and what teams like that need is space to focus on the mission itself. Good operations sit quietly in the background and give them exactly that.

For 10 years I ran The Practice of Fibre, a knitwear design business I grew from a kitchen-table idea to six figures, with a community 50,000 strong. I'm also AuDHD, so systems have never been abstract to me. They're how my brain stays on track. The scaffolding I built around The Practice of Fibre was the thing that let me do my best work, and I leaned on it harder than I ever expected to.

For two years, when life got hard, those systems and the team I'd built kept the business running without me. What I build for clients now is the same structure I rely on myself.

One word sits underneath all of it, and it happens to be my middle name: Aroha. Most people translate it as love. I love how Hinemoa Elder unfolds it: aro, to face toward; ro, the inner world; ha, the breath; oha, generosity. Love as a practice. Facing someone fully and letting your breath reach them. That's how I try to work, too.

When I'm not embedded with a client, you'll find me with something in my hands. Knitting, spinning, weaving, usually a big creative project on the go. I volunteer with an interfaith coalition here in San Antonio and at the Fo Guang Shan temple in Austin. And as much as I love digital tools and AI, nothing beats holding something you made yourself or seeing people kanohi ki kanohi.